Attracting new players is absolutely essential for bingo and casino operators. Those that fail to entice don’t last terribly long. This is why the iGaming sector is bursting at the seams with sign-up bonuses, multiple-tier welcome promotions and bonus spin extravaganzas. Rewarding loyalty is pretty important too. Indeed, any bingo specialist worth a hill of beans will ensure its regular customers are treated well. With this mind, here’s a run-down of the most common loyalty schemes found within the online bingo vertical.
Loyalty Point Packages
These are by far the most common schemes
available to high-depositors. They tend to reward players with points according
to the amount of real cash they spend on-site. For example, you might be given
20 loyalty points for making a £20 deposit. Or they may be awarded if you play
a specific game or refer a friend. These points can usually be redeemed for
additional promotions like bonus spins or cash-back.
Tiered Point Schemes
As with many online casinos, loyalty point promotions
are often organised into levels or tiers. Progression tends to be based on the
amount you’ve spent at any give website. Often, the further you go, the more
generous the perks as is the case with the Rewards Ahoy loyalty scheme at the Sailor Bingo online site. However, this
isn’t always the case, especially with sub-par websites. Nevertheless, most of
the best point-based schemes actually feature prizes that are worthwhile such
as access to VIP-only bingo rooms and redeposit bonuses.
Although not that common among online bingo
sites, there are a few
that add gamification elements to their points-based packages. In other
words, they incorporate elements from video gaming in an effort to make your
sustained and repeated deposits part of a wider ‘adventure’. Many fall flat, a
few actually work. The whole idea is of course to incentivise play. This is
done by offering things such as trophy collection, tournaments and challenges.
Some require you to perform certain on-site tasks such as registering payment
details or depositing a certain amount. Casumo was one of the first casino operators to take this approach
to great effect.
Loyalty Point Redemption Rates
Should you come across a points-based bingo
loyalty scheme, this is one of the first things you should look out for.
Obviously, if you want to redeem points, you’ll need to have accumulated a
certain amount beforehand. However, some of the rates are laughably spiteful –
usually a sign that you should hit the back button. Certain online bingo sites
improve their redemption rates as you ascend through the various levels.
Multiple VIP Packages
A few bingo websites run different VIP
packages in order to incentivise play for everybody while also targeting
higher-spending players. Other sites will offer networked and exclusive VIP
Invite-Only VIP Packages
only VIP packages are very common with invitations reserved for players who
visit regularly. Operators are constantly monitoring their players’ accounts
(well the good ones do anyway) to see who qualifies. Typically, those who spend
inordinate amounts of money are more likely to receive a VIP email.